Foot Locker: Eastland Mall, Bloomington, Illinois
This display is incredibly unique. Although there is no signage, the way they displayed the shoes is creative and fun. There are an equal amount of shoes in each row, making the window symmetrical. The whole display itself is the focal point. It makes viewers stop and stare, not only to see how they put the display together, but to also look at the different shoes they have. There is repetition in this display due to the rows of shoes and it makes the viewer look from left to right at every single shoe. The display is well lite making it easy to see the different styles. The shoes look like they are floating or balancing on a platform, which helps to draw the attention of viewers. This display is extremely creative and makes viewers want to go inside to find that one shoe they saw in the display.
I really love this display! I also saw it at the mall when I was there and I thought it was so cool. I agree it was super creative and they don't really need signage the shoes speak for themselves. It definitely made me stop and stare. I think they did a great job thinking outside the box!
ReplyDeleteThis window was definitely one of my favorites at the Eastland Mall! The symmetric and simplicity is basically heaven. I'm sure it was harder than it looks to set the window up because everything has to look perfectly straight and proportionate. Great display!
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