The Little Red Sign

Earthbound Trading Company:  Eastland Mall, Bloomington, Illinois

This display has a lot going on, but it definitely works.  The Earthbound Trading Company is a store that sells many different products, and viewers can tell through this display.  This window is displaying the immediate action objective due to the amount of merchandise they have in their display.  Even though there is a lot of merchandise in the display, the window looks balance.  There is an equal amount of merchandise in every part of the window.  When a viewer walks by, their eyes will immediate look at the picture in the center and then work their way around the display to look at everything.  This helps to get them in the store to see what other kinds of merchandise they have.  In the center of the display their is a little red sign right at eye level saying there is a sale.  The small sign helps with the proportions and levels of the window.  Viewers will be looking around the window and when they see that small red sign, they will immediately want to go inside.  Also, because of the small sign, the Earthbound Trading Company was able to put more merchandise in the window and lure more consumers in.  This little red sign just sweetened the deal and made this display extremely effective.