Winter Knits

Crossroads:  Fair trade Shop; Downtown Bloomington; Bloomington, Illinois

This window has a lot of merchandise in it, but it is proportional.  The merchandise is through out the entire window so not one area is empty.  When a viewer walks by they will notice all of the merchandise in the window, but what really stands out are the red gloves and the sign next to it that states all winter knits are on sale.  The emphasis is on those winter knits, but because they are so small, the window needed bigger merchandise.  The wind chimes in the back are a lot bigger then the gloves, but looks right together due their placement.  The viewers eyes flow from the middle of the display to the top where the wind chimes are located and the around the window so the viewer is able to see all of the merchandise.  This window's main objective is immediate action due to all of the merchandise in the display and the sign in the center stating the sale.  It is an effective display to those passing by and because of the winter knits sign, more viewers will go into the store to see what winter knits the store has.