Find Your Path to Confidence

Maurices:  Edwardsville, Illinois

This window is truly inspiring.  They use not only mannequins and pictures in their display, but signage as well.  Their main phrase "Find Your Path" is saying with the help of Maurices, customers can be who they are and can make their own choices.  On the left they show a skinner model, but on the right they show a plus size model showing that they have something for everyone. This window makes their viewers feel good inside and make them want to go in the store to find an outfit that will make them feel confident.  It is also telling their viewers to find their path and that path can start by walking in the door.  

Do You Want to Build a Popcornman?

Chef's Shoppe:  Edwardsville Illinois

Over the weekend I went down to Edwardsville, Illinois to visit my sister.  She and I went around the town and when I saw this shop I just had to blog about it.  Just by looking at the window, you can tell that it is a gourmet shop.  From the popcorn stuffed snowmen to the bags of popcorn around them, this store makes their viewers want to come in and eat some popcorn.  The boxes the popcorn stuffed snowmen are sitting have valentines day inspired coverings.  This display is getting ready for the valentines day season and what better gift is there than popcorn?  This window is warm, inviting, and makes you crave for more.  

Walking In An Unfinished Wonderland

The Garlic Press:  Uptown Normal

This window is one of the more simple windows I saw on my walk around the town.  It is just a pink apron, two Christmas trees and a snowy back drop.  I definitely noticed this window, but not in a good way.  It needs some more stuff in it.  Maybe more trees or some of their merchandise, but it is lacking the amazing factor.  This unfinished window made me stop and look at it, but instead of the wow this window is amazing it was a wow this window needs work.  This window is a good example of how not to do a display.

Two Windows One World

The Pod:  Uptown Normal

I took the picture of the store windows this way so it looks like one giant window.  Plus I love the way that the two windows have the same ideas and color schemes, which makes it look like one giant window.  The bright matted colors around the window draw the viewer in and look at the windows.  The display windows use dark winter colors, fitting the season.  I love how they have two fabric panels in the back of the display.  It sort of hides what's inside the store, except there is a break between the two panels.  This break gives the viewer a glimpse into what the store has to offer.  It really helps to draw the viewer in and wonder what is inside The Pod.

Accessorize Yourself

Uptown Gifts & Accessories:  Uptown Normal

This cute little store is all about accessorizing.  From bags to scarves to wine bottles for the home this store has it all, and that's just from the window.  This display window, although hard to see due to the glare, has something for everyone.  They show off their merchandise to the people passing by and they even have their slogan on the window.  Although there are a lot of items displayed in their window it doesn't look cluttered.  They display around their slogan and show off enough items to get people to come into their store.  This window was definitely successful. 

Baby it's Cold Outside

Apricot Lane:  Uptown Normal

This was one of the many different windows that Apricot Lane had, but I though this one was the best.  Just looking at the window warmed me up on this cold day.  Not only do the clothes look beautiful and comfortable, but the way the snowflakes are laid out makes you want to take a really good look at the window, just to make sure you didn't miss anything.  The dark browns and rich patterns in the clothing help give the window emphasis as well as really showcase what is the style of the season.  This particular window really made me want to go into the store to see what else they had.