Hawaii 50

Bath and Body Works:  Geneva Commons:  Geneva, Illinois

Doesn't this window make you want to go on vacation?  This window is fun, vibrant and creative.  Who wouldn't stop and stare?  The window makes viewers look at it from the top down due to the signage being vertical.  At the end of the word Hawaii there is an assortment of their new merchandise they are promoting.  The window it self can been seen from miles away, but the focal pint is actually the word new.  The contrasting colors make every part of this window stand out and the theme unifies the window together.  All of the elements are proportional to the window and everything is just the right size.  Even though this window is asymmetrical, there is still a sense of balance in the window because of the sign being on one side and the picture being on the other.  This window gives viewers a sense of warmth and summer.  The way this window is presented it absolutely amazing.

Dress for Success

Gap:  Geneva Commons:  Geneva, Illinois

Looking at these clothes makes one think of summer and being successful.  The window is successful too.  It makes viewers stop and stare and the sky background is sure to make everyone sigh.  Each outfit on the mannequin is unique.  The clothes are in a sense black and white, but they each have their own little twist whether its the brown handbag, the orange scarf, or the tie dye leggings.  Just the clothes alone can make a huge difference in windows and for the Gap, these mannequins are spot on.  The signage is big and bold enough to where people from across the street could see it.  Overall the proportions are accurate and the window is symmetrical.  All of the small details of the window help to unify the window to make it successful and to get viewers to take a look inside.

I Want You: To Buy These Shoes

The Walking Company:  Geneva Commons, Geneva, Illinois

This small window has a big message behind it.  Poster behind the display is of a women pointing at the viewers.  It reminded me of that Uncle Sam "I Want You" poster.  The poster is at eye level and due to the levels in the display, there is an even flow from the poster all the way down to the lowest level of shoes.  As the eye travels down the display, more and more shoes are added.  This helps to balance out the display and makes the display proportional to the window.  Although there is not a huge sign to attract viewers, there is a sign in the middle of the display stating that there is a 20% off sale.  This gets viewers immediately inside the store to see what kind of deals they can receive.  There is contrast between the yellow shoes and the striped boxes they sit upon.  Because the levels are yellow, they viewers would not have been able to see the yellow shoes so the striped boxes helps to make those shoes in particular stand out.  The message is simple.  The Walking Company wants you to buy their shoes.

 

Eyelet the Sign Teach the Lesson

Loft:  Geneva Commons, Geneva, Illinois

Walking past the store the first thing I noticed was the sign.  The little detailed letters and the way it is presented makes everyone stop, stare, and ask questions like how did they do that?  It also makes you read the subheading too.  Both signs are at eyelevel and are easy to read.  There is little merchandise in the window, put the way it is presented is key.  Both of the mannequins are wearing eyelet tops which goes with the eyelet theme and the picture in the background.  The mannequins balance each other out.  The mannequin on the floor is wearing black on the bottom and white on the top while the mannequin on the box is wearing the colors opposite of the other mannequin.  The mannequins being at different levels also plays a major part in the window.  The view first looks at the sign, then the mannequin behind the sign, then the eye goes to the right and up from there.  This gives the window an smooth flow and the eye evidently looks at all of the merchandise making viewers want to go in and shop.  This makes the window objective immediate action.  All in all, the window portrays perfect unity and has a clear lesson for viewers.  

From the Hanger to the Street

Maurices:  Wheaton, Illinois

This display has it all:  Signage, merchandise, and a picture.  Their current campaign is Street Style and it is clearly stated through the sign.  The window is proportional due to the mannequins dressed from head to toe and the window uses levels to fill out the entire window.  The levels also help with the flow of the display making the eyes travel from one level to the other.  There is a contrast between the clothing and the wooden levels the mannequins and merchandise are on.  The wooden levels help to emphasis the merchandise and bring out the bright colors of spring.  Overall the window has perfect unity with the harmony of proportion and emphasis in the window.  The street style window is immediate action and it is telling the customers that these are the trendy clothes you will see on the street today.  This will get the viewers to stop and look in the store to see if they not only like the trend, but to go inside and buy the new trends.

Dress of the Week

Dress Barn:  Wheaton, Illinois

This window display is simple but effective.  The window looks like a postcard.  The dress is in the middle while the signage frames the dress.  Every week a new dress is put in this window showcasing what is new in the store and makes customers go inside to see not only this dress, but other clothing items as well.  This makes the window immediate action.  The emphasis of this window display is the dress and because of the bright colors of the dress and the white background, it is able to stand out.  This window does an excellent job of not only catching customers attention, but actually getting customers in the store