From the Hanger to the Street

Maurices:  Wheaton, Illinois

This display has it all:  Signage, merchandise, and a picture.  Their current campaign is Street Style and it is clearly stated through the sign.  The window is proportional due to the mannequins dressed from head to toe and the window uses levels to fill out the entire window.  The levels also help with the flow of the display making the eyes travel from one level to the other.  There is a contrast between the clothing and the wooden levels the mannequins and merchandise are on.  The wooden levels help to emphasis the merchandise and bring out the bright colors of spring.  Overall the window has perfect unity with the harmony of proportion and emphasis in the window.  The street style window is immediate action and it is telling the customers that these are the trendy clothes you will see on the street today.  This will get the viewers to stop and look in the store to see if they not only like the trend, but to go inside and buy the new trends.