Dress-tination

Lane Bryant:  College Hills:  Normal, Illinois

What's your Dress-tination?  The fist item that viewers notice is the sign, which is not only in the middle of the display, but it is big, bold, and underlined.  Lane Bryant is having a sale on dresses, which is perfect timing for Easter.  Although the sign is a major focal point for the display so is the border surrounding the display.  This is the part of the display that makes walk by traffic stop in their tracks.  Its unique design and pattern makes viewers stop and look at the intricate patterns and shapes within the border.  It also flows well all the way around so viewers look at all of the corners of the window.  This border gives the window a look of perfection, like looking into a display case.  This border itself makes viewers want to go inside to see what dresses are available for purchase. 

Bring Out Your Wild Side

Chico's:  College Hills:  Normal, Illinois

Where is your sense of adventure?  Well that is what this window is asking viewers.  Chico's is going for a wild side in their new merchandise.  Their signage, "New Style Adventure," is telling viewers to take a risk come into the store and see what adventure awaits you.  This window is displaying immediate action.  The mannequins are on different levels, filling out the entire window and making the viewers eyes flow from left to right.  The levels also make a wave like layout which also helps with the flow of the display.  The focal point is the middle of the display due to not only the sign, but the picture as well.  Overall this window is well balanced and the merchandise definitely has a visual presence.  

Creative Master Pieces

White House Black Market:  College Hills:  Normal, Illinois

This display simplicity is effective in this window.  The store shows off all of the different master pieces in their new spring collection.  From jackets, to shirts, to skirts; this store is showing it all off.  The eyes of the viewer go immediately to the sign due to it being a bright white color.  From there the eye moves from right to left giving the window an even flow.  The window is asymmetrical, but it works as an advantage.  Some of the merchandise is displayed on the mannequin and on the hanger showing off to the viewers that not only does the merchandise look good on the hanger, but they good on too.  These outfits are perfect for spring and White House Black Market is showing off their new master pieces in an effective way.

Bunny Hop

Francesca's:  College Hills, Normal, Illinois

Easter is one of those holidays that stores like to have cliché windows.  This display window is symmetrical and balanced on each side of the window.  For every mannequin there is a pair of bunny ears.  The mannequin's bunny ears are placed where the head of the mannequin would be.  This makes the window proportional and accurate to the size of the mannequins.  Although there is no signage, viewers can clearly tell that Francesca's is selling outfits for Easter and these are just four of the infinite amount of outfits that viewers can create.  This makes viewers want to immediately go inside to find their perfect outfit.  There is unity in the display due to the overall theme of the window and all of the elements that were added to perfect the window.

Hawaii 50

Bath and Body Works:  Geneva Commons:  Geneva, Illinois

Doesn't this window make you want to go on vacation?  This window is fun, vibrant and creative.  Who wouldn't stop and stare?  The window makes viewers look at it from the top down due to the signage being vertical.  At the end of the word Hawaii there is an assortment of their new merchandise they are promoting.  The window it self can been seen from miles away, but the focal pint is actually the word new.  The contrasting colors make every part of this window stand out and the theme unifies the window together.  All of the elements are proportional to the window and everything is just the right size.  Even though this window is asymmetrical, there is still a sense of balance in the window because of the sign being on one side and the picture being on the other.  This window gives viewers a sense of warmth and summer.  The way this window is presented it absolutely amazing.

Dress for Success

Gap:  Geneva Commons:  Geneva, Illinois

Looking at these clothes makes one think of summer and being successful.  The window is successful too.  It makes viewers stop and stare and the sky background is sure to make everyone sigh.  Each outfit on the mannequin is unique.  The clothes are in a sense black and white, but they each have their own little twist whether its the brown handbag, the orange scarf, or the tie dye leggings.  Just the clothes alone can make a huge difference in windows and for the Gap, these mannequins are spot on.  The signage is big and bold enough to where people from across the street could see it.  Overall the proportions are accurate and the window is symmetrical.  All of the small details of the window help to unify the window to make it successful and to get viewers to take a look inside.

I Want You: To Buy These Shoes

The Walking Company:  Geneva Commons, Geneva, Illinois

This small window has a big message behind it.  Poster behind the display is of a women pointing at the viewers.  It reminded me of that Uncle Sam "I Want You" poster.  The poster is at eye level and due to the levels in the display, there is an even flow from the poster all the way down to the lowest level of shoes.  As the eye travels down the display, more and more shoes are added.  This helps to balance out the display and makes the display proportional to the window.  Although there is not a huge sign to attract viewers, there is a sign in the middle of the display stating that there is a 20% off sale.  This gets viewers immediately inside the store to see what kind of deals they can receive.  There is contrast between the yellow shoes and the striped boxes they sit upon.  Because the levels are yellow, they viewers would not have been able to see the yellow shoes so the striped boxes helps to make those shoes in particular stand out.  The message is simple.  The Walking Company wants you to buy their shoes.