Gap: Geneva Commons: Geneva, Illinois
Looking at these clothes makes one think of summer and being successful. The window is successful too. It makes viewers stop and stare and the sky background is sure to make everyone sigh. Each outfit on the mannequin is unique. The clothes are in a sense black and white, but they each have their own little twist whether its the brown handbag, the orange scarf, or the tie dye leggings. Just the clothes alone can make a huge difference in windows and for the Gap, these mannequins are spot on. The signage is big and bold enough to where people from across the street could see it. Overall the proportions are accurate and the window is symmetrical. All of the small details of the window help to unify the window to make it successful and to get viewers to take a look inside.
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