Bath & Body Works: Eastland Mall, Bloomington, Illinois
Looking at this picture, it looks like just another window display. Except it's not. This is a picture inside the store! With the door less entryway, it looks like you have to step into a display window to get inside the store. Bath & Body Works is obviously having a sale. With big signage saying "Sale" and "New" why wouldn't a consumer want to go in. Their merchandise is all at eye level so it is impossible to avoid the bright colors and signs. Bath & Body Works is with no doubt using the immediate action objective to get consumers in the store to shop. Looking in the store, it is very bright so consumers not only see merchandise from outside of the store, but as they are shopping they can see anything and everything they want to purchase. This goes to show that not all stores have to have a window display to get consumers into the store to shop.
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