Buckle: Eastland Mall, Bloomington, Illinois
This widow's target market are male consumers. Buckle wants men to walk by this window and see all of the different kinds of merchandise that their store has to offer. Not only do they have mannequins, but they also have a small table display filled with even more items for purchase. This window has consumer's eyes looking at the entire display. From the picture near the top of the display to the table near the bottom, consumers look up and down and notice all of the different items that are available for purchase. They want them to see it all. This window display's main objective is immediate action, because they have laid out of their merchandise in the window and want male consumers to go in the store right away.
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