Aéropostale: Eastland Mall; Bloomington, Illinois
Walking through the Mall, this window definitely caught my eye. Not only is it huge, but they use a lot of elements in the display. The window display is very balanced there are an equal amount of mannequins dressed in clothes for males and females. Their signage is in the middle of the window making viewers stand a little longer to read it. They have their mannequins at different levels making the viewers eyes do the wave from left to right so you see the whole window and possibly their merchandise inside. The eyes of the viewer also go straight to the hot pink sign at the bottom letting them know that there is a sale going on. This hot pink sign is the focal point. The mannequins and the Aéro Loves Me sign are all in place to make sure viewers see that the store is having a sale. This window does a really good job of getting viewers to look at their whole window and get them through the doors to buy something.
No comments:
Post a Comment