Gap: Eastland Mall, Bloomington, Illinois
Have you been dreaming about pants this week? Well that's what Gap wants you to do. Their display window has signage, and merchandise. It also is trying to get the viewers attention. Gap is telling their consumers, "no matter who you are or what your style is, we have the jeans you've been dreaming of." The three mannequins are dressed in three different styles of jeans and they have even more styles hanging on the left side of the window. The pictures in the background help the viewer to imagine being in a grassy field with a blue sky and not a cloud in sight, that's a lot nicer looking then grey skies and snow everywhere. This window transports the viewer to summer and gets them in their store to buy their merchandise.
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