American Eagle: Eastland Mall, Bloomington, Illinois
From the look of this window, viewers would ask themselves what is the theme? What are they trying to sell? It is not until they read the sign at the upper left hand corner that viewers figure out that American Eagle is promoting their pants. The mannequins display all of the different styles of pants American Eagle has to offer. Even in the picture that is located in the middle of the display, the first thing the viewer notices are the model's black pants. The mannequins also show that these pants can be worn with many different outfits and styles. American Eagle is telling viewers through their display that they have the pants for them and they should come into the store to look at them and possibly buy them.
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