Churchill's Formal Wear: Downtown Bloomington; Bloomington, Illinois
This display was inside the store in the back corner, but all of the different vibrant colors caught my eye as would any viewer's. This display uses levels to covey their image. The light colors are on the bottom and as the viewer's eye goes up, the colors become darker. All of the mannequins are the same size making the display very balanced and repetitive. The display is asymmetrical and gives the eyes a path to follow up to the tallest mannequin. The viewer's eyes start at the bottom then move from left to right as they go up. It is an effortless and smooth transition from one level to the next. This display is effective because of the effortless movement of the viewer's eyes and the different levels of the mannequins which are used to make that smooth transition from one mannequin to the next.
First off, I love the title "11 first dates." Second off, what a neat display! I didn't go inside the store but I was missing out. I agree that your eyes just naturally travel through the display. I also like how the top bust has a full suit on and the rest don't.
ReplyDeleteThis is such a great way to show off all the colors the shop offers without just using little swatches! Very creative and appealing to the eye.
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