I Want You: To Buy These Shoes

The Walking Company:  Geneva Commons, Geneva, Illinois

This small window has a big message behind it.  Poster behind the display is of a women pointing at the viewers.  It reminded me of that Uncle Sam "I Want You" poster.  The poster is at eye level and due to the levels in the display, there is an even flow from the poster all the way down to the lowest level of shoes.  As the eye travels down the display, more and more shoes are added.  This helps to balance out the display and makes the display proportional to the window.  Although there is not a huge sign to attract viewers, there is a sign in the middle of the display stating that there is a 20% off sale.  This gets viewers immediately inside the store to see what kind of deals they can receive.  There is contrast between the yellow shoes and the striped boxes they sit upon.  Because the levels are yellow, they viewers would not have been able to see the yellow shoes so the striped boxes helps to make those shoes in particular stand out.  The message is simple.  The Walking Company wants you to buy their shoes.