Bath and Body Works: Geneva Commons: Geneva, Illinois
Doesn't this window make you want to go on vacation? This window is fun, vibrant and creative. Who wouldn't stop and stare? The window makes viewers look at it from the top down due to the signage being vertical. At the end of the word Hawaii there is an assortment of their new merchandise they are promoting. The window it self can been seen from miles away, but the focal pint is actually the word new. The contrasting colors make every part of this window stand out and the theme unifies the window together. All of the elements are proportional to the window and everything is just the right size. Even though this window is asymmetrical, there is still a sense of balance in the window because of the sign being on one side and the picture being on the other. This window gives viewers a sense of warmth and summer. The way this window is presented it absolutely amazing.
You're exactly right! This window does make me want to go on vacation:( Bath and Body works always does a good job at making you feel uplifted with their bright colors.
ReplyDeleteBath and Body Works always does a great job in merchandising their new products! It must be hard to come up with different displays because they aren't clothes - they're just bath products. With the lack of mannequins and textiles to play around with, B&BW always finds a way to pull customers in.
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