Lane Bryant: College Hills: Normal, Illinois
What's your Dress-tination? The fist item that viewers notice is the sign, which is not only in the middle of the display, but it is big, bold, and underlined. Lane Bryant is having a sale on dresses, which is perfect timing for Easter. Although the sign is a major focal point for the display so is the border surrounding the display. This is the part of the display that makes walk by traffic stop in their tracks. Its unique design and pattern makes viewers stop and look at the intricate patterns and shapes within the border. It also flows well all the way around so viewers look at all of the corners of the window. This border gives the window a look of perfection, like looking into a display case. This border itself makes viewers want to go inside to see what dresses are available for purchase.
I agree, Lane Bryant has been doing a really great job lately with their window borders. They are such attention grabbers and just a nice component of visual merchandising. I also love the theme, it is fun and creative!
ReplyDeleteI agree! I think the boarder and signage truly stands out and is unique!
ReplyDeleteThe dress-tination is such a great use of signage! the fact that they also are having a sale just draws people inside even more.
ReplyDelete