Chico's: College Hills: Normal, Illinois
Where is your sense of adventure? Well that is what this window is asking viewers. Chico's is going for a wild side in their new merchandise. Their signage, "New Style Adventure," is telling viewers to take a risk come into the store and see what adventure awaits you. This window is displaying immediate action. The mannequins are on different levels, filling out the entire window and making the viewers eyes flow from left to right. The levels also make a wave like layout which also helps with the flow of the display. The focal point is the middle of the display due to not only the sign, but the picture as well. Overall this window is well balanced and the merchandise definitely has a visual presence.
I really liked the level layout as well. The sense of unity is very strong.
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